A quick unboxing video of a guitar I bought recently. A Fender Standard Telecaster that was finished in special Coca Cola branding for the 2012 London Olympics Torch relay. The torch relay started at Lands’ End and worked itself around Britain, taking a of 70 days to arrive at the Olympic Stadium. The Torch visited England, Northern Ireland, Scotland and Wales as well as Guernsey and Jersey. A series of concerts were lined up to celebrate the torch and its journey.
The final concert was at London’s Hyde Park on July 26th, 2012, the day before the opening ceremony. On the bill and kicking off the concert at Hyde Park were Morning Parade. Morning Parade were a five-piece band from Harlow, Essex. They were formed in 2007and signed with Parlophone in 2010. Their self-titled debut album was released in 2012. The line-up was composed of Steve Sparrow (lead vocals, piano and guitar), Phil Titus (bass), Chad Thomas (guitar), Ben Giddings (piano/synths), and Andrew Hayes (drums).
The band broke up on 4 December 2014. In 2017 the guitar was put up for sale by Chad Thomas and was purchased by me. Chad told me that at the concert in Hyde Park he was approached by a Representative of Coca Cola (who were sponsoring the concert) and asked to play the Fender Telecaster. Chad already used Fender guitars at the time and he made a deal with the rep, if he used the guitar on the bands last number of their set he would keep the guitar. Chad duly used the guitar during the sang headlines. I was able to find out that the guitar was on of 25 that were finished in the Coca Cola branding specifically for the 2012 London Olympic celebrations.
Martin Sims at the Sims Custom Shop in Kent UK, carried out the work. Originally the guitar was Olympic White.
The video was filmed using my Iphone 6+.
Guitar enthusiast and collector from Liverpool, England. Just turned 50 and my mid life crisis is guitars!!!!